SMART Technologies (BD) Limited (SONY-SMART) has launched an innovative nationwide campaign intending to boost Bangladesh Cricket Team’s victory in the upcoming ICC Cricket World Cup and double the joy of television consumers.
The company is the official distributor to Japanese SONY’s electronics products and related services in Bangladesh, made the announcement through a press conference at Hotel Intercontinental Dhaka on Sunday (September 24, 2023) afternoon.
It was disclosed at the event that the “SONY BRAVIA ‘J’, ‘K’ and ‘L’ series televisions with full features to suit the needs of the audience are available at SONY-SMART showrooms across the country. There are also SMART brand Google Android televisions.
SONY-SMART is guaranteeing special prices, special benefits, and double gifts on the sale of these televisions marking the occasion of ICC Cricket World Cup 2023.
SONY-SMART Director Md. Tanvir Hossain made the formal announcement of the “Amra Korbo Joy (We shall overcome)” campaign. He said, “From last July 26, small or big, buyers are getting various special benefits including staying-food-entertainment at the five-star Hotel Intercontinental Dhaka by purchasing any SONY television from SONY-SMART showroom. At the same time,
under this offer, we are also giving a trade-in value of Tk19,000 to Tk233,000 in the case of buying a new SONY BRAVIA television by submitting any brand old but working laptop, CRT TV, LCD or LED TV to authorized SONY-SMART sales centers under this offer. There is also a guaranteed gift for them. 10 new models of SONY BRAVIA ‘L’ series televisions launched in 2023 have been added to our showroom for the upcoming Cricket Cup.”
He further said, “Our main purpose is not just to do business. Our responsibility is to promote cricket in the country; Adding our customers to the same. That’s why we have taken measures to encourage the Bangladesh cricket team in the ICC Cricket World Cup so that our customers also get double the joy. Along with ongoing exchange offers, genuine prices, special benefits, buyers will get a chance to win a SMART Karaoke worth Tk6,000 without paying any penny, if they buy SONY TV from SONY-SMART showroom.
That’s why they have to use Smart Karaoke to encourage the Bangladesh Cricket Team by singing the song ‘Amra Korbo Joy’ and sharing it on their social handles. We believe that this will double the joy of buying a TV for the customers, and the Bangladesh cricket team will also be motivated to move forward, and we will win the World Cup this year.”
Speaking as the chief guest at the press conference, RMDC SONY South East Asia President Jeremy Heng Choon Guan said, “As you know, SONY is the best for home visual entertainment. SONY TV’s advanced feature technology will bring you a different feeling. Our latest BRAVIA XR technology includes features that will give you a new experience, making every picture bright and alive. I hope you will enjoy this World Cup cricket with SONY BRAVIA new model television.”
Smart Technologies (BD) Ltd Chairman Mohd. Mazharul Islam presided over the event. During his speech, he said, “SONY has been at the top of the global technological innovation and entertainment market for the past 77 years. And SMART Technologies (BD) Ltd, the official distributor of SONY in Bangladesh’s market, has the recognition of excellence in the supply of products for 25 years in the information technology sector.
SONY and SMART together have been providing exceptional and innovative products and services to consumers of electronics products in the country for nearly two years. The upcoming World Cup cricket is no exception. Let’s embrace technology, indulge in the passion for the game. Enjoy the ICC World Cup Cricket Tournament with SONY-SMART.”
In the speech as a special guest Atiqur Rahman, Managing Director of Bangladesh Services Limited, said, “Japanese company SONY and Bangladesh’s SMART Technologies have been collaborating with each other for a long time, creating new technologies. Hotel Intercontinental Dhaka has joined them. I believe such economic activities will facilitate business and trade. Therefore, such initiatives should be viewed commercially.
SONY-SMART can organize different kinds of fairs in Hotel Intercontinental Dhaka. As one of the top 10 hotels in the world, the Intercontinental Dhaka is frequented by high-end customers. I wish SONY-SMART will definitely take the opportunity to match themselves in front of them. We will give full support in organizing the SONY-SMART trade shows.”
Azad Rahman, Deputy General Manager of Marketing Department of SONY-SMART, moderated the press conference, while Ricky Lucas, Bangladesh Branch Head of SONY International, and Nelson Phua, TV Product Marketing Branch Officer of RMDC SONY South East Asia, also spoke.
Among others, Sarwar Jahan Chowdhury, General Manager and Head of Sales Department of SONY-SMART, and Kemnuj Maschavalit Ming, official of TV Product Marketing of RMDC SONY South East Asia, were also present.
On November 26, 2021, SMART Technology (BD) Ltd., one of the top companies in the country’s ICT sector, signed an agreement as an institutional distributor to sell SONY’s electronics products and related services in Bangladesh. SMART Technology (BD) Ltd. has been marketing ICT products in Bangladesh for a long time. Currently, the company is marketing about 85 brands of ICT products in the world.
