Nayeem Ahmad Shaon
An Ordinary Freelancer’s Extraordinary Global Journey Whenever someone from Bangladesh achieves remarkable success on the world stage in any field, our hearts naturally fill with joy and pride. Ray Advertising is one such company name in the global affiliate marketing industry. According to recent data, the global affiliate marketing industry’s market value is $18.5 billion in 2024 and is expected to reach $31.7 billion by 2027. In this vast industry, Ray Advertising, as the first and only US-registered commercial company in Bangladesh’s digital marketing history, has taken Bangladesh to an unimaginable height. This extraordinary journey of Ray Advertising began from a small town in Bogura. Within just 5 years, it has become one of the top-ranked companies in America’s industry.
Currently, Ray Advertising maintains its reputation with a massive contribution of 28 million US dollars or Taka 327 crore to the industry. The main mastermind and architect behind this exceptional success is the company’s founder and CEO, Mr. Ripon Kumar, whom many refer to as the ‘GOAT’ or ‘Greatest of All Time.’ His journey began only with a second-hand old computer, and today he stands at the pinnacle of success. He has not only proven himself as a successful entrepreneur but has also established himself as a living icon and inspiration of business leadership to the young generation of Bangladesh. He has proven that starting from mere freelancing, anyone can realize the unprecedented dream of establishing a million-dollar volume company in the digital world. Today, when Ray Advertising and Ripon Kumar’s name is mentioned with respect at various major affiliate marketing conferences around the world, it is not limited to the success of an individual or a company; it stands as a symbol of honor, victory, and pride for the entire Bangladesh. 2. Ripon Kumar: A Man of “The Midas Touch” Bogura to Las Vegas – Ripon Kumar’s life trajectory is like an incredible story. Without knowing the full story of how he has reached today’s position, it might seem unbelievable to anyone. Each stage of life involved ups and downs, sacrifice, and efforts of indomitable mental strength. Mr. Ripon Kumar came from a poor family of a small unknown village. He was exceptionally brilliant in studies, never falling from the first position to second in school. On the other hand, from childhood, he had to shoulder the responsibility of affording bread and butter for his family. Ignoring sun, rain, and storms, he had to go out with his father to catch fish in ponds; otherwise, he had to carry extremely heavy irrigation machines on his shoulders to rent them out on others’ lands. By the age of 10/12, teenage Ripon Kumar had already realized the hardships of life and the harshness of the world, and that’s why his education was not limited to bookish knowledge; he learned from harsh reality, amid the tough struggle for survival.
At every step of time, that hostile struggle and suffering were slowly grinding and shaping his personality into one with strong morale and refined maturity. When a 12-year-old boy should be going to play in the field with his friends, he had to go to sell fish food. Where he should be falling asleep at night listening to fairy tales with his head on his grandmother’s lap, he would sit all night guarding irrigation equipment on the edge of some lonely pond, in deep darkness, alone. These early hardships from childhood, patience, concentration, and perseverance became natural to him. Along with this, he had the evidence of sharp intellect, that is, the innate proficiency in reaching the right understanding through the proper interaction of experiential knowledge and personal judgment and analysis. This was his mantra for moving forward on the right path. His business apprenticeship began by selling fish in the village market. Today we can see the result of entrepreneurial approach in Ray Advertising’s success. Wherever he has put his hand, he has brought success with his profound intelligence and discernment. If we think about companies like Steve Jobs’ Apple, which was started in his home garage, Google was also begun in a rented space. Strange but true, today’s Ray Advertising also began through Mr. Ripon’s purchase of an old second-hand computer.
He did not have the luxury of spending money to buy a computer just for entertainment. The decision to buy the old computer was his first investment. He believed that through freelancing, he would bring his family out of the curse of poverty. Amid economic crisis, environmental pressure, and an uncertain future, he held onto his goal and continued to move forward. “My start was incredibly humble,” says Kumar. “I worked 10-12 hours daily, learning, experimenting, failing often but never giving up.” Step by step, he improved his skills from freelancing. He made himself proficient in every aspect of digital marketing, such as lead generation, social media marketing, etc. But his dream was bigger. He realized that affiliate marketing had immense potential, especially in the US market, and it was possible to earn large-volume profit from this business. In 2020, he established Ray Advertising. Although the journey began with just a few employees, his far-sighted leadership and ability to understand the market quickly led the company to the path of success. Within just five years, his company transcended the boundaries of Bangladesh and gained international recognition. 3. Ray Advertising: The Beginning of a New Era In Bangladesh’s digital marketing history, Ray Advertising undoubtedly represents a transformative chapter. Today, it competes shoulder-to-shoulder with American giants in the global performance marketing industry. According to AdsWikiar’s 2025 report, Ray Advertising has been recognized as the “top network for highest quality and volume.” Currently, Ray Advertising is working with world-class clients like Marketable, MaxBounty,All State , State firm and Vivint.
As the first US-registered affiliate company from Bangladesh, it functions as a vast global affiliate network rather than just a company. Ray Advertising connects US based businesses or advertisers with skilled affiliates or publishers who market their services or products to reach actual customers, helping organizations increase sales and growth. Currently, the company manages over 250 active campaigns with more than 3,500 affiliates and 10+ sponsors. It has recruited over 300 skilled professionals from Bangladesh and around the world, including citizens from the United States, Canada, England, Mexico, Brazil, Uzbekistan, and Pakistan. The company primarily provides pay-per-call, lead generation, and affiliate marketing services in high-demand verticals such as insurance, home services, healthcare, Nutra, and more legal services. Going beyond conventional advertising methods, Ray Advertising follows a performance-based marketing model. Here, advertisers only pay when they receive verified calls or customers who are genuinely ready to purchase. Ray Advertising’s number one ranking in the US pay-per-call sector demonstrates their expertise, technological innovation, and affiliate-centric business model. In the broader affiliate marketing industry, Ray Advertising has established new standards in reliable results-based advertising by emphasizing call-conversion. Through transparent reporting and regulatory compliance, the organization has emerged as a symbol of trust in the US market. 4. International Conferences and Recognition: Ray Advertising’s Global Impact Ray Advertising’s operational footprint now spans beyond borders, reaching over 50 countries worldwide. Each year, the company Ray Advertising is invited as a “Performance Marketing Trendsetter” to 30–40 prestigious international conferences such as Affiliate World Dubai, Affiliate World Asia 2024, Medicarian, Mass Torts, Contact IO and LeadsCon. In 2023, Ray Advertising not only participated in global events like Medicarian and Affiliate East Summit but also took part as a sponsoring partner, representing the company on a global stage. At these events, CEO and Founder Ripon Kumar regularly joins panel discussions alongside marketing legends like Neil Patel. Additionally, through strategic partnerships with platforms like OfferVault and Affpaying, Ray Advertising is proudly showcasing Bangladesh’s tech capabilities in the international arena. Recently, Ray Advertising has participated in the following important international events: Affiliate World Dubai 2024 (February 26-27, 2024): This event at the Dubai World Trade Centre attracted 7,000+ participants from 110+ countries. Ripon Kumar represented Ray Advertising at this prestigious gathering. LeadsCon Las Vegas 2024 (April 8-10): Held at Paris Hotel and Casino Las Vegas, this world’s largest lead generation event brought together 3,000 lead-gen professionals from 25 core industries. Last year, Ripon Kumar participated in this event and delivered valuable insights on lead generation, acquisition, and measurement in business. Affiliate World Asia 2024 (December 4-5): Hosted at Centara Grand and Bangkok Convention Centre, this event saw 6,000+ affiliate marketing specialists from 110+ countries.
Ray Advertising’s CEO Ripon Kumar shared deep insights and innovative ideas about affiliate network marketing on this platform. Affiliate Summit East 2024 (July 29-30): This conference at New York Marriott Marquis Times Square gathered 4,500+ digital marketing professionals. Ripon Kumar participated in collaborative sessions with top lead buyers, performance marketers, and e-commerce vendors. Contact IO 2023 (August 30 – September 1, 2023): Held at Hyatt Regency Denver, this conference brought together 800+ industry pioneers, including pay-per-call marketers, call center executives, entrepreneurs, and technology innovators. Ripon Kumar participated as a distinguished guest at this event. 5. Investment in Skilled Workforce Development in Bangladesh: New Opportunities for Youth Ray Advertising functions not just as an international business enterprise but has opened doors of career opportunity for thousands of educated young Bangladeshis. Currently, more than 50 professionals work in the company’s Bangladesh operations, earning between $300-1,500 per month on average. “Ray Advertising is not just a company — it’s a voice for Bangladeshis to shine on the world stage. Whenever we expand our team, I make it a priority to hire Bangladeshi talents first — before considering candidates from other countries. Because I believe in our people. I believe in their potential, their dedication, and their hunger to grow..” Each year, Ray Advertising provides international-standard training to 250 young Bangladeshis and has taken steps to ensure 100% employment. This is not merely a business activity but plays a significant role in Bangladesh’s economic development and foreign currency earnings. 6. Ray Advertising’s Future Plans Over the next 2 to 5 years, Ray Advertising has ambitious and well-structured plans in place. Our primary goal is to ensure top-tier service quality in the U.S. market and to expand our range of advanced, data-driven, customized solutions for major corporate clients in the country. At the same time, Ray Advertising is aiming to broaden its presence in promising markets across Europe and Asia—particularly in countries like the United Kingdom, Germany, and Japan. Additionally, one of our top priorities remains to develop skilled human resources in Bangladesh and create greater employment opportunities for them on a larger scale.
An Inspirational Story From a small town in Bogura to the pinnacle of the U.S. market — Ray Advertising’s remarkable rise proves that true talent and unyielding determination know no boundaries. Thanks to its visionary leadership, innovative business model, and technological excellence, Ray Advertising is expected to further solidify its position in the affiliate marketing industry in the coming years. Speaking about his vision for the future, Mr. Ripon Kumar states, ‘Without Bangladesh’s economic revolution, we cannot take our rightful place on the global stage. My mission is to build a platform where Bangladeshi youth can work and thrive in the global marketplace. I want to see Bangladeshi technocrats reflect their brilliance with dignity anywhere in the world.’ Ray Advertising and Ripon Kumar inspire us to think beyond borders, to dream globally, and to have the courage to achieve the impossible. When a Bangladeshi company earns recognition at an international conference as a successful affiliate marketing enterprise, it draws the world’s attention to the immense potential of Bangladesh’s software industry and digital marketing sector. This is not just the success of one individual or one company — it becomes a symbol of national pride, achievement, and honor for all of Bangladesh. Join Us : https://rayadvertising.com
